Igloo And Sanrio® Launch Three New Super Cute Playmate Coolers Starring Hello Kitty® And Friends 

Today, Igloo and Sanrio revealed an all-new assortment of Playmate coolers starring a variety of fan-favorite Hello Kitty and Friends characters. Available in three sizes, the special-edition collection includes the Hello Kitty and Friends School Bus Playmate Elite, My Melody™ and Kuromi™ Little Playmate and Keroppi™ Donut Pond Playmate Mini; available at igloocoolers.com/sanrio and select styles on sanrio.com. “We absolutely love partnering with Sanrio to showcase their super lovable characters on the world-famous Playmate,” said Adrienne Berkes, Vice President of Marketing at Igloo. “Fans can’t get enough of our Hello Kitty and Friends coolers, and now we’re giving them three new adorable designs in different sizes that they can enjoy when out and about with their own best friends.” Each of the three designs in Igloo’s expanded Sanrio cooler collection feature fun, colorful and playful custom artwork. The red with rainbow Hello Kitty and Friends School Bus Playmate Elite (16 quarts with a capacity for up to 30 standard 12-ounce cans) incorporates Hello Kitty and many of her most beloved pals. At a smaller 7 quarts (fits up to 9 cans), the Little Playmate features the cheeky but charming Kuromi™ with sweet and cheerful My Melody™. And as the smallest of the new coolers, the 4-quart Playmate Mini (fits up to 6 cans), comes in green and celebrates everyone’s favorite, happy-go-lucky frog Keroppi™. “Our new collection with IGLOO perfectly combines our vibrant and iconic characters into a super-functional and adventurous package,” says Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio, Inc. “Sanrio is always looking for ways to elevate the everyday and enhance experiences for our fans. We can’t wait to see everyone enjoying this new collection with their closest friends.” Igloo’s Sanrio collection of new and previously released products — including Playmate coolers, softside cooler bags and 16-ounce Stainless Steel Can Tumblers — can be purchased on igloocoolers.com/sanrioand select styles on sanrio.com, while supplies last. To keep up with all things Igloo, follow and like:  Instagram Facebook Twitter YouTube About Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world. And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.